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We are different from traditional media sales organizations. Our uniqueness comes from our commitment to serve our clients vertically. We call this consultative selling. This means we completely immerse ourselves in our clients' businesses, long-term, as a consultant would. We do not work horizontally, spreading ourselves thin over too many different projects at the same time, providing only surface, superficial coverage. We go deep. We work for only a few select companies at a time, and our service to them is much more like a partnership than an outsourcing agent.
We operate this way because we know it is the best way to sell advertising. We invest time and money learning our clients' businesses, visiting them, attending sales meetings, conferences and conventions, so that we can become experts in their fields. In turn, our clients rely on us to help them make strategic decisions, to help them run their businesses. We don't merely represent our clients. As a result of this unique commitment and level of involvement, advertisers respond to us. We are not just another rep trying to sell them a schedule. We are experts offering them valuable information, ideas, and approaches. We have earned our expertise and they know it. We become consultants to them as well. The result is confidence, respect, trust, and signed insertion orders.
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